International Day of the Girl

Empowering Women Begins with our Girls



October 11th is International Day of the Girl. Today we recognize the importance of providing equal opportunities to girls and address the issues they face worldwide. At Hillberg & Berk we believe empowering women can change the world, and empowering women begins with empowering girls.



This summer, we hosted a pancake breakfast for girls from the North Central Family Centre in Regina. The girls made two bracelets each—one to keep and one to be sold by Hillberg & Berk, with 100% of the proceeds going to the North Central Family Centre. We were also joined by Ashley Callingbull, the first Indigenous woman to win Mrs. Universe, and the face of our 2018 Campaign.



Ashley spoke with the girls and shared her story of being a young girl growing up on the Enoch Cree Nation outside of Edmonton, Alberta. “Growing up, I had a really troubled life. I lived through abuse and poverty,” she says. “I didn’t love and appreciate myself...I always lived in fear. I never thought I would make it to the next day.”

Ashley told the girls of the healing power of the things she trusts most: her culture, her role-models and herself. With the acceptance of her own unique sparkle came an understanding of the importance of self-love and appreciation.



Like Ashley, we want to encourage girls to be brave, be confident, and persevere in the face of adversity. Today, and every day, we celebrate girls, empower them, and lift them up.



Thank you to Ashley, the girls, and everyone at the North Central Family Centre.

Happy International Day of the Girl.


Support the North Central Family Centre by purchasing one of the bracelets the girls made here.