Sparkle for NWAC
Alongside our ambassador Ashley Callingbull, we’ve made an ongoing commitment to support Indigenous women through proceeds of our Orange Sparkle collection. This year, we hope to raise $40,000 for the Native Women’s Association of Canada (NWAC).
THE COLLECTION
Orange Sparkle
More than just a colour, this collection represents support and solidarity with Indigenous communities and a vision for our shared future.
The Native Women's Association of Canada
Proceeds from all Orange Sparkle styles support the Native Women's Association of Canada.
Learn Moresymbol of solidarity
Every Child Matters Pendant
Our Every Child Matters Pendant was limited-edition and is now sold out indefinitely. 100% of proceeds were donated to the Native Women’s Association of Canada.
Sky + Water
Celebrating National Indigenous History Month through collaborative designs with Indi City.
Sky Sparkle
Created to reflect a calm blue sky, these Sparkle Balls are a deep blue made to catch all the right sunlight.
Nîpîy Earrings by Indi City
Inspired by the Nēhiyawēwin word Nîpîy (ᓃᐲᕀ) meaning water, these earrings are made to mimic the highly transformative liquid they’re named after.
Indi City
Lynne Groulx
Meet Lynne - the CEO of the Native Women's Association of Canada (NWAC). She discusses the organization, the importance of inclusion and representation, and amplifying Indigenous voices in Canada.
Behind the Campaign
This campaign was captured on the unceded territory of the Coast Salish Peoples, including the territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations, featuring Ashley Callingbull and a talented team of creators. Learn more.
Campaign Advisors: Kevan McBeth, Billie Chiasson, Hillberg & Berk Equity, Diversity & Inclusion Committee
Photographer: Billie Chiasson @billiechiasson
Digital Technician: Rob Seebacher @seebacher
Photo Assistant: Gaelan Glenn @gaelanglenn
Videographer: Kitt Woodland @kitt_woodland
Makeup & Hair: Marlayna Pincott @pincottmakeup
Indigenous Ethnobotanist: Cease Wyss @cedarcopperwoman
Wardrobe: Under the Night Sky Creations @under_the_night_sky_creations; Lesley Hampton @lesley_hampton; Deidre Makinaw @deidre_makinaw
