Our Purpose

Personal and Collective Empowerment

We want women to exercise their agency, achieve equality and gain access to all they need to thrive. It starts with what a woman chooses to wear to express and celebrate herself and extends to every aspect of our female-driven business. We advocate for women. We use our platform to share women’s stories. We channel our economic power into opportunities for women. The world we want to see is the company we choose to be.

Our latest collaboration:

The Myanmar Project

In partnership with the Ostro Fayre Share Myanmar Foundation, we were honoured to work with a women's collective in Mandalay, Myanmar on the co-creation of a special sparkle colour, Shimmer. Featuring the women's artisan skills and celebrating their cultural practices, this project promoted economic independence by creating ethical, meaningful work.
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From her hands to yours

Shimmer Sparkle

Shop Shimmer

International Women's Day

Venus Pin

100% of the proceeds from the Venus Pin will be given to partner organizations working to dismantle the systems responsible for human trafficking. With your help, we hope to raise up to $100,000.
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Know Her

Paula Ethans

Human rights lawyer. Writer. Feminist reform advocate. Why she's never wanted to be "just a lawyer."
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Mylene Tu

Social entrepreneur. Management engineering student. Co-founder and CEO of Lumaki Labs, a startup that helps connect students and employers through virtual internships.

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Chevi Rabbit

Cree trans woman. Human rights advocate. Lover of beauty, makeup and all things fair.

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Your Purchase Empowers Women

Community Partners

Canadian Cancer Society
Canadian Paralympic Committee
CFL Cheerleading Teams
Dress for Success
Gems for Gems
Not In My City
Women’s Executive Network
Alberta Children’s Hospital Foundation
Calgary Health Trust
Canadian Liver Foundation
College and Association of Registered Nurses of Alberta
Chic Geek
Discovery House
Fast and Female
Junior League of Calgary
Making Changes
Safe Haven
Stardale Women's Group
The Alex Community Health Centre
The Lady Ball
University of Calgary
Wings of Hope
Women's Executive Network
Artists For Life Foundation
Compassion House
Edmonton Eskimos Cheer Team
Edmonton Food Bank
Edmonton Garrison Military Family Resource Centre
Elevate Aviation
Habitat For Humanity
Institute Of Advancement For Aboriginal Women
Junior Achievement Edmonton
Junior League of Edmonton
Lois Hole Hospital for Women
Lurana Shelter
Norquest College
No Woman Without. Period.
Ronald McDonald House
Stars Air Ambulance
Stollery Children’s Hospital Foundation
University of Alberta Hospital
WIN House
BC Lions Felions Dance Team
Dress for Success Vancouver
North Shore Crisis Services Society
YWCA Metro Vancouver
Audacity YQR
Big Brothers Big Sisters of Regina
Hope’s Home
Hospitals of Regina Foundation
Mother Teresa Middle School
Regina Immigrant Women's Centre
Saskatchewan Roughriders Cheer Team
University of Regina
U of R Inspiring Leadership Forum
Women Entrepreneurs of Saskatchewan
Angels and Friends Foundation
Business and Professional Women of Saskatoon
BRA Day (Breast Reconstruction Awareness) Day
Dress for Success
Jim Pattison Children's Hospital Foundation
Pink Wig Foundation
Ronald McDonald House
Royal University Hospital Foundation
RUH Women Leading Philanthropy
Saskatoon City Hospital Foundation
Saskatoon Community Foundation
Saskatoon Sexual Assault & Information Centre
STARS Air Ambulance
The Princess Shop
Women Entrepreneurs of Saskatchewan
Women In Ag
Young Women in Business
Cancer Care Manitoba
Inclusion Winnipeg
North Point Douglas Women's Centre
Ronald McDonald House Charities Manitoba
HSC Foundation Winnipeg
The Royal Winnipeg Ballet
Variety, The Children's Charity of Manitoba
Winnipeg Blue Bombers Cheer Team