Our Purpose

Personal and Collective Empowerment

We want women to exercise their agency, achieve equality and gain access to all they need to thrive. It starts with what a woman chooses to wear to express and celebrate herself and extends to every aspect of our female-driven business. We advocate for women. We use our platform to share women’s stories. We channel our economic power into opportunities for women. The world we want to see is the company we choose to be.

Our national partner

Dress For Success Canada

As part of our commitment to share a minimum of 3% of profit to women’s causes, we've partnered with Dress For Success Canada to jointly impact the empowerment of women in our communities.

Shine for Success

About Our Partner

Dress For Success Canada is a not-for-profit organization that empowers women to achieve economic independence. They are the only national organization focused exclusively on providing pre-employment and job retention support for over 30,000 women across the country.
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Orange Sparkle

Our Orange Sparkle campaign supports the Native Women's Association of Canada, a national voice for enhancing, promoting and fostering the social, cultural, and political wellbeing of Indigenous women, girls and gender-diverse people in Canada.

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Prism Sparkle

Our Prism campaign supports CCGSD, a national, youth-focused 2SLGBTQ+ organization that works to empower gender and sexually diverse people through advocacy, research, and education.

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Know Her

Get to know inspiring women.

Lynne Groulx

CEO of the Native Women's Association of Canada. She discusses the organization, the importance of inclusion and representation, and amplifying Indigenous voices in Canada.
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Amy Robichaud

Chair of the Dress for Success Canada Foundation. She shares the psychological power of fashion, the importance of community, and finding advocacy at a young age.
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Rachel Mielke

Founder and CEO of Hillberg & Berk. In January of 2020, Rachel received a cervical cancer diagnosis, which set her on an onerous personal journey toward recovery.
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Your Purchase Empowers Women

Community Partners

Dress for Success
Canadian Women’s Foundation
Native Women’s Association of Canada
Canadian Centre for Gender and Sexual Diversity
Canadian Cancer Society
CFL Cheerleading Teams
Gems for Gems
Not In My City
Women’s Executive Network
Alberta Children’s Hospital Foundation
Calgary Health Trust
Canadian Liver Foundation
College and Association of Registered Nurses of Alberta
Chic Geek
Discovery House
Fast and Female
Junior League of Calgary
Making Changes
Safe Haven
Stardale Women's Group
STARS
The Alex Community Health Centre
The Lady Ball
University of Calgary
Wings of Hope
Women's Executive Network
YWCA
Artists For Life Foundation
Compassion House
Edmonton Eskimos Cheer Team
Edmonton Food Bank
Edmonton Garrison Military Family Resource Centre
Elevate Aviation
Habitat For Humanity
Institute Of Advancement For Aboriginal Women
Junior Achievement Edmonton
Junior League of Edmonton
Lois Hole Hospital for Women
Lurana Shelter
Norquest College
No Woman Without. Period.
Ronald McDonald House
SkirtsAfire
Stars Air Ambulance
Stollery Children’s Hospital Foundation
University of Alberta Hospital
WIN House
Womanition
YWCA
Mamas for Mamas
Bridge Services Society
BC Lions Felions Dance Team
Dress for Success Vancouver
North Shore Crisis Services Society
YWCA Metro Vancouver
Audacity YQR
Big Brothers Big Sisters of Regina
Hope’s Home
Hospitals of Regina Foundation
Mother Teresa Middle School
Regina Immigrant Women's Centre
Saskatchewan Roughriders Cheer Team
University of Regina
U of R Inspiring Leadership Forum
Women Entrepreneurs of Saskatchewan
YWCA
Angels and Friends Foundation
Business and Professional Women of Saskatoon
BRA Day (Breast Reconstruction Awareness) Day
Dress for Success
EGADZ
Jim Pattison Children's Hospital Foundation
Pink Wig Foundation
Ronald McDonald House
Royal University Hospital Foundation
RUH Women Leading Philanthropy
Saskatoon City Hospital Foundation
Saskatoon Community Foundation
Saskatoon Sexual Assault & Information Centre
STARS Air Ambulance
The Princess Shop
Women Entrepreneurs of Saskatchewan
Women In Ag
Young Women in Business
YWCA
Cancer Care Manitoba
Inclusion Winnipeg
North Point Douglas Women's Centre
Ronald McDonald House Charities Manitoba
HSC Foundation Winnipeg
The Royal Winnipeg Ballet
Variety, The Children's Charity of Manitoba
Winnipeg Blue Bombers Cheer Team