Emily

Article published at: Mar 17, 2026
Emily
All Employee Stories

Meet Emily, our Creative Director. She has been with H&B since 2011, working across our Retail and Creative teams. We asked Emily to share what it’s like to be part of our team. 

What inspired you to join Hillberg & Berk, and how has your role evolved since you started? Include year you joined H&B in your response  

I joined H&B in 2011 and was introduced to Rachel and the brand at an event. The woman hosting the event later let me know they were hiring for the Flagship store. I was freshly out of university and was looking for a part-time job. I have always been interested in fashion & brands, and this seemed like a unique opportunity to explore especially in Saskatchewan. Fast forward 14 years and I currently work on the commercial team as the Creative Director. I've been lucky enough to experience a variety of roles throughout my career at H&B including sales, visual merchandising, styling, campaign planning, marketing and events.  

What opportunities or experiences at Hillberg & Berk have had the biggest impact on your professional growth?  

 The biggest impact is the work that goes into finding the right role for people based on their talents and experience. The trust that was given to me early on and throughout my career to explore what I am passionate about and what I excel in has definitely had the most powerful influence on my growth.  

What have you enjoyed most about being on the Hillberg & Berk team?   

 The people. I feel so incredibly grateful to have met and worked with so many wonderful women. The relationships I've built throughout my career at H&B are some of my most valued. It's such a privilege to do this work and make women feel better about themselves.   

What advice would you give to someone considering a career at Hillberg & Berk?  

H&B is purpose-driven, collaborative, ever-changing environment and having fresh perspectives come into the business with new ideas is so valuable. If you are looking for personal & professional growth, care about purpose and people and are comfortable in a fast-paced environment then I'd say go for it! 

What is your favorite memory from working with Hillberg & Berk?   

I have so many, but the most special are the experiences that have come with partnering with amazing women to be the face of our campaigns.   

  • My first campaign shoot in Cancun with an underwater photographer featuring our incredible face Bri Urzada who is a model, artist and cancer survivor.
  • Collaborating with Tessa Virtue on a campaign and collection.
  • Our first partnership with Ashley Callingbull and travelling all around Canada's finest landscapes to capture the photos.
  • Most recently our partnership with Team Canada and Maïa Schwinghammer has been a wonderful collaboration and a lovely thing to experience. 

I also must mention the moment we found out Queen Elizabeth wore the brooch we designed her for the first time. I will never forget being on the second floor of the Flagship house celebrating with our small team at the time.